SUN68 :: athleisure wear

SUN68 :: athleisure wear

Let's turn the gentleman of the week into the man of the weekend

The FW19 men’s collection has been conceived to create a new image, actualizing and mixing the world of business with that of the outdoor. Classical garments belonging to the urban imaginary are mixed up with casual styles, used for leisure time and weekends. This creates new outfits and enhances everyone’s individuality. Coats freely matched with track tops, formal jackets with nylon garments and worn with sneakers.

The merino knitwear embellished with bands and striped edges will keep you warm during the weekends spend at your family's countryhouse. All snuggled in the SUN68 jacquards, personalized with ironic subjects referring to the outdoor imaginary, you are ready for a fashionable hike in the woods around the house.

The Italian brand mixes its heritage with some of England’s characteristic patterns and fabrics . Think of velvet, both for corduroy trousers and for shirts, classic English Oxford and the tartan checks, floral patterns and those British intense colours. The countryside is calling upon you for a game of cricket this weekend.

Looking for more campaign images click here, for more still life images of the apparel click here and shoes here.


Mats Dierckx PR Manager at MMBSY

 

About SUN68

SUN68 is an Italian casual-wear brand, dedicated to designing clothes with particular attention to details and research in materials. With the idea of designing for everyday situations, SUN68 seeks to distance itself from the traditional rules of fashion, and is both being inspired and seeks to inspire common people and their everyday lives. SUN68 came about in 2005 as a project, whose goal was to design clothes for what appeared to be a gap in the fashion market: people no longer seen as final customers, but eventually at the centre of a creative process. SUN68 has entered the fashion world from the back door, creating a line of products that stood out for their uncompromising aesthetics and original design.