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Karen Rock
PR Manager, MMBSY
SUN68 is an Italian casual-wear brand, dedicated to designing clothes with particular attention to details and research in materials. With the idea of designing for everyday situations, SUN68 seeks to distance itself from the traditional rules of fashion, and is both being inspired and seeks to inspire common people and their everyday lives. SUN68 came about in 2005 as a project, whose goal was to design clothes for what appeared to be a gap in the fashion market: people no longer seen as final customers, but eventually at the centre of a creative process. SUN68 has entered the fashion world from the back door, creating a line of products that stood out for their uncompromising aesthetics and original design.